Lifecycle marketing, sharpened by AI.
I diagnose what's limiting a brand's owned-channel performance, then build the roadmap to fix it — channel strategy, lifecycle automation, tech stack selection, and AI-powered execution. I move the metrics that matter: activation, repeat purchase, churn, LTV, and email, SMS, and push revenue.
A career built inside American Express, Saks Fifth Avenue, Condé Nast, Walgreens, and Birchbox, now applied fractionally for growth-stage and DTC brands that need senior lifecycle thinking, sharpened by AI.
About
A lifecycle marketing and CRM strategist, updated for what AI can actually do now.
I've spent my career obsessed with one question: what does the data actually say, and what should we do about it. That habit started in analytics and grew into leading full CRM and lifecycle programs, always chasing the same thing — turning numbers into decisions that move revenue.
AI hasn't changed what that work requires. It's changed how fast and how well it can be done. I run my practice on that idea, pairing strategic judgment with AI-driven segmentation and personalization so execution finally keeps up with the strategy.
“Diagnose what's limiting performance. Build the roadmap to fix it.” — Lindy Hoelscher
Services
Where I can help
Lifecycle & retention strategy
Full-funnel programs — welcome, post-purchase, win-back, and everything between — mapped to how your customers actually behave, not a generic best-practice flow.
Channel & tech stack strategy
Choosing and migrating the ESP, CDP, and lifecycle tools that fit how your team actually works, not just what's trending.
AI-driven segmentation & personalization
Moving beyond static segments and blanket sends to predictive models that decide who hears from you, with what message, and when.
Program audits & diagnostics
A clear-eyed read on your current lifecycle program — what's working, what's quietly costing you deliverability or revenue, and where the fastest wins are.
Loyalty & retention programs
Building loyalty mechanics and retention programs that become a meaningful share of revenue, not a bolt-on afterthought.
Fractional CRM & lifecycle leadership
Senior CRM and lifecycle strategy embedded with your team — the thinking and the execution, without a full-time hire.
How I work
Every program starts as a collaboration with your team, grounded in what your customers actually need. Then it's a balance: the analytical rigor of data and the art of a message worth opening.
What clients say
In their words
I was lucky to find Lindy back in 2019 as Milk Bar's D2C business was beginning to really scale. I hired Lindy to support CRM, specifically build strategy for and develop engaging lifecycle and triggered email marketing campaigns to drive new customer acquisition, increase CLTV and bring to life the Milk Bar brand. She adeptly took email as a channel to new heights, significantly growing audience, engagement, and core segmentation capabilities, supported the launch of SMS, and a migration to Klaviyo. Her data science background and technical aptitude was incredibly valuable when understanding trends around omnichannel customer lifetime value, and she was a tremendous asset to the team. I would highly recommend Lindy!
Lindy is a skilled email marketing professional who has made a very positive impact on Thigh Society by doubling our email revenue 2 years in a row while simultaneously growing emails' contribution to total revenue. Lindy effectively uses data to inform her work, ensuring that creative teams can easily apply insights to their campaign designs and messaging. She understands the key role that email marketing plays in driving revenue and has been proactive in testing and optimizing our efforts to achieve solid results. She is also comfortable managing multiple segments, lists and markets, helping to ensure our email campaigns reach the right audience. Overall, Lindy is a valuable team member who brings a thoughtful, results-driven approach to her work.
Lindy was one of the first consultants we brought onboard to help Elix craft CRM and email marketing strategies – she is also one of the advisors and thought partners we continue to value as we have scaled. At each stage of Elix's growth, Lindy has brought unique and actionable insights on how we could be enhancing our customer journey and better serving our community. I have recommended her services to several founder friends and she has delivered great value to a variety of startups and growth-stage brands. You'd be lucky to have the opportunity to collaborate with her!
Working with Lindy was amazing! We had a list of areas of focus for us and Lindy was able to dive into each area (segmentation, conversions, process) and make some actionable and thoughtful recommendations. Lindy was also so easy to work with – there was no ‘agenda’ on her end – she really listened to what our challenges have been and rolled up her sleeves to investigate. She was so thorough in what I think was a short amount of time. So far, her insights have led us to increase click engagement by +900% by moving to a new newsletter format, and our segmentation changes coupled with the new format have increased conversions by +250%. We are also incorporating some of her process change recommendations. We hope to work with Lindy again to continue the work we started together. Best decision we made in 2023!
Get in touch
Let's talk about your lifecycle program.
Book a 30-minute consult, or send a note directly. I'll ask about where your program is today and where you want it to go.
Lindy Hoelscher
Lifecycle, CRM & retention marketing consultant
lindy.hoelscher@gmail.com
lindyhoelscher.com